Posts Tagged ‘RAK’
“Like” RAK Airways or “Follow” them!
The rise of the internet age has enabled us to live a life at a faster pace. Because of the freedom the web provides, millions of people can communicate at the same time. Never before in human history has there been a time like this.
Social networking is a recent invention that has the Internet still at the edge of its seat due to its popularity with people. This is mostly because it really is for the people. Bringing every kind of social group together in one place and letting them interact is really a big thing indeed. Social media is not just a platform for easy and simple advanced online marketing, it is also the revolution of our century!
Despite the relatively small number of “fans” and “followers”, RAK Airways is the first Middle Eastern airline to actively use social media to engage with its passengers, via mediums such as Twitter and Facebook. Since its relaunch in October 2010, RAK Airways has benefited widely from social media in building passenger numbers, while gradually expanding its destination network to Africa, Middle East and Asia.
RAK Airways is a new, fledgling low cost carrier in the UAE. To date their prices are very reasonable and their destinations are steadily increasing. As far as customer service, RAK Airways deserve a standing ovation for their monitoring of the situation and co-ordination of efforts.
It’s worth saying though, that social media pages, whether on Facebook or Twitter, are not meant to simply inform you of new deals, discounts, offers, online booking, etc. They serve as a portal through which information flows both ways: from them to you and vice versa. As customers it is our responsibility to use social media responsibly. It is your window to communicating with the company directly.
More and more airlines are being opened globally and in the Middle East region, as the demand on aviation is increasing rapidly. One of the newly open airlines in UAE is RAK; the national airline of Ras Al Khaimah, one of the seven United Arab Emirates. In January 2006 RAK Airways was established under Emiri Decree issued by Sheikh Saqr Bin Muhammad Al Qassimi, Supreme Council Member and Ruler of Ras Al Khaimah.
Operations started in early 2007 and continued until 2009 when the company had to close operations due to the financial crises. In 2010 Rak Airways relaunched operations under a new livery and new management, the company chose “value-for-money- model, aiming to position itself between full-service and low-cost carriers.
Ras Al Khaima International airport is RAK Airways main hub, from which they run their small fleet of 3 aircrafts ( 1 Boeing 757-200 and 2 Airbus A320-200s) in their scheduled flights to various destinations in the Middle East, Asia and North Africa.
Bus services from Ras al Khaimah to other UAE destinations Abu Dhabi, Dubai, Al Ain, Ajman, Fujairah, Sharjah, Umm al Quwain and Khor Fakkan are also provided by RAK Airways.
One main advantage RAK is famous for is that it was the first Middle Eastern airline to actively use social media to communicate with its customers. Such social media include Facebook and Twitter. You can also benefit from the electronic services provided in Rak Airways official website, such as booking on line, flight check in, and flights schedule.